Scale model of a portal or the schema is equivalent to a map, which must trace the route to a specific place. Similarly, a portal (layout in English) scheme is designed depending on the needs of the user, and thus lead you toward specific actions. A process of careful analysis will help to define, from the point of view of the visitors of the portal, the priorities of the schema. Because we design a portal to meet the needs of visitors, we must take into account what it expects to find. It is not appropriate to assume that people want to see on our website. Instead, we must ask ourselves: Why will people visit my website?, what you search for?, what is your main need?, how can I meet this need?, and other similar questions.
In large design projects, different instruments are used to find the answers to such questions. A questionnaire and focus groups up is sometimes used. But, if we do not have much budget, then we must change the design strategies. Use the following strategies to create an appropriate to your audience scheme: identify the interests of the visitors: we must know the tastes and preferences of the people who will access the portal. Only in this way, we will present relevant and interesting information. Think as if you were the visitor: to locate the position of the visitor (in the figurative sense), you can define what is important and what is not important.
Define the topics in order of interest: once we have the subjects defined, proceed to arrange them in order of interest or preference of the visitor. Design a schema in paper and define areas funcionalesTome pencil and paper. Yes, these two instruments still does not go out of fashion. After eleven years experience designing websites, I am convinced of the benefit that these instruments bring to the creative process. So, on paper, I define the functional areas of the portal: places of the page designed for specific functions. Some examples are: title, sub-heading, photos and text, among others. Draw the table with their respective rows and columns create small grouped boxes to locate topics of interest which were previously defined. Create a larger box to emphasize an issue of greater interest. If you want to emphasize several themes, create boxes of the same size and aligned to the same margin. Distribute the contents of the portal in subparts. Perform a uniform scheme for the portal. The scheme must be flexible enough to add some unique objects to each page (banners, headbands of text, etc.). It is not necessary to publish the information on the main page (home page). Use the technique of the element of surprise through the portal. Fascinates users find surprises while visiting a website. So, distribute content among multiple web pages. Present in the main page elements that are attractive to win the visitor’s interest. Example of a well designed scheme to plan carefully the portal schema, we promote the usefulness and importance of the same. Visitors will appreciate the value of the portal and will visit often. The author is an instructor of courses in web design on: learn in Linea.