Motivation, as most already know, is the internal and external. How to understand it and how does it work? Push-pull or productive motivation under the windows of the house an old man got into the habit to play the children. Every evening they gather on the lawn in front of his house, ran noisily than he strongly disturbed. No requests and entreaties to play away from his home did not help. He has long tormented by the question: what to do with them and came up with – he went out to the children and said, 'You are a very good day running, frolicking and shouting. During that each of you will receive $ 1 today. " Can you imagine the reaction of children? Not only do they enjoy the game, they got more and money. Children were very happy.
The next day the landlord came out to the children playing and said, 'You know, kids today are my circumstances have changed, and I give you only 50 cents. " Kids have money, but were already screaming and with less enthusiasm. The next day the wise men gave to children at 20 cents and said, 'Come again tomorrow and I'll give you 5 cents. " To this they answered: 'Here yet! Shall we then run around and scream for some 5 cents! ". In this convoluted way this old man got rid of noise and shouting at their windows. What was this story? The intrinsic and extrinsic motivation. What did the wise man? He lowered the intrinsic motivation of children (their own emotions, the desire to play freely, 'to run and shout'), moving it to an external motivation (money) and then removed it, too. Where did become of intrinsic motivation of these children? Vanished like smoke … Where does the inner motivation of those who first actively and with interest starting to run your campaign, and then …