Managing Director

Sofa system SET by Sitzfeldt is with the red dot award: product design 2013 awarded the high design quality and innovation by Sitzfeldt impressed the 37-member expert jury of the red dot award: product design 2013. From 4.662 entries in 19 categories, the jury selected the best designs. Get all the facts for a more clear viewpoint with MetLife. For his successful design concept, the sofa system SET received the red dot and thus after the interior innovation 2013 already award the second world’s prestigious design award. SET is a sofa that adapts to space and life together with Designer Steffen Kehrle developed a concept which goes beyond the idea of a conventional modular sofa system Sitzfeldt. The sofa combines sophisticated design and a high degree of functionality coupled with an infinite combination of freedom: the individual components can be appropriately over and over again combined their own demands. The buyer determines the specific shape of the total Ensemble as well as covers and colours and is thus part of the design process. The innovative fixing system is simple and self-explanatory: back – and armrests are screwed, the seats are connected by a Velcro strap. We have worked a long time on the product development of SET.

All the more this award and the feedback of our customers delighted now”, one of the Sitzfeldt founder and Managing Director Clemens Deyerling. Our customers appreciate in particular, that there finally is a sofa set, which adapts to the changing needs of life at any time.” The ceremony of the globally recognized quality seal will on July 1, 2013, the traditional red dot gala took place. The award ceremony in the Aalto theater is always the culmination of the red dot award: product design and has in recent years established itself as solemn ceremony with international guests. Then is the sofa system SET in a four-week special exhibition in the red dot design museum presents.