However, a more strategic approach, in particular in the choice of communication platforms is advisable. 5. They ensure transparency and honesty the interview partners insist on unique clear rules of engagement and the visibility of these rules on all social platforms. Some companies provide a digital code of ethics, internal and external target groups “available, while other corporations a softer” speech with their user groups as more effective. 6 They appoint contact persons and supporting them these are the associations of employees, full support, as well as the corresponding training the key for successful programs. 7 Involve internal stakeholders in particular the support of colleagues of the Legal Department and the Medical Department is crucial. In addition, support the strategic planning is useful Division in the development process and obstacles. 8.
Increase internal training share best practice examples and results with colleagues. Thus, reach a wider internal approval and support and increase the knowledge of our colleagues at the same time. Some of the respondents hired external experts to inspire internal stakeholder for social media and platforms. 9 You will find appropriate employees a majority of respondents see catching up their employees regarding Experience with social media. Other respondents see the need for additional resources to effectively implement programs to social media. 10 Searching for ROI METRICS although no completely satisfactory the challenges with regard to return on investment (ROI), specifically for the pharmaceutical industry, has answered is indispensable continues to look for ways to make tangible the ROI of social media for the pharmaceutical companies.
The results of digital health: Building social confidence in pharmaceutical show that some of the obstacles mentioned by the pharmaceutical companies can be solved, in particular through improved internal communication, better cooperation between Unternehmsbereichen and more flexible organisational structures. It is to effectively integrate the ability of social media in pharmaceutical companies and to build a closer relationship with external stakeholders. For more information and the complete study see webershandwick.de/download/Socialising-Healthcare.pdf Weber Shandwick is one of the international leading communication agencies with offices in 81 countries. “” “The agency won numerous awards for innovative and creative campaigns and was 2012 among others of the Holmes report as a first place winner of the creative index” to the global agency of the year “and most creative PR firm in the world” as well as by PR News for the digital PR firm of the year “award. At the German sites of Berlin, Frankfurt, Cologne and Munich, Weber Shandwick offers strategic advice as well as planning and implementation of integrated communication services in the central business areas consumer, corporate, healthcare and technology, public affairs and crisis communications. With a wealth of experience in social media communications and digital marketing positioned the company as a successful engagement drivers. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). contact Weber Shandwick Healthcare Dr. Torsten Rotharmel Tel. 069 913043 551